If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.
Getting more traffic to a website or blog at little or no cost is something everyone wants. Adding natural incoming links without having to reciprocate provides a major boost to your site's Google PageRank and search engine rankings. I'm sure those are goals of yours. It is also a fact that people surf the Internet looking for information.
By combining those two ideas, you can increase your visitor traffic to your site, and gain additional new backlinks at the same time. One proven way to achieve that traffic is to write articles in your area of expertise. You not only gain potential new visitor traffic, to convert into paying customers, but you also become recognized as an expert in your field. Through archiving, the articles can also serve as added valuable content, on your own website.
There are literally hundreds of Internet magazines, called "e-zines" and Internet newsletters, who would love your article. They have literally millions of information hungry subscribers, waiting to read about your ideas. There are also many webmasters seeking fresh, keyword rich content to add to their websites. It's not as hard as you think.
What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
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