Google is just as fast as the other search engines, but they do have their own methods. The main thing to understand is that Google is continuously updating its internal database of pages and links as they crawl the Web. However, the information in the Webmaster Tools console and the database used for the link: operator are only updated periodically.
This list will provide a better understanding on how to optimize this process. It will also show you how not to get ripped off by the webmasters who agree to putting your link on their site. Many will go to great lengths to ensure your website link has no real value or 'link juice'. This prevents their web page leaking Pagerank by reducing the number of 'dofollow' outbound links on their page.
1. Look for high Pageranking sites PR3+, you will need a lot of PR0 links to make an impact. Also ensure the Pagerank is real. Look at Google's cache of the page, fake Pagerank will show an entirely different website.
2. Ensure your link is anchor texted with your keywords e.g. Virtual SEO consultant
Though this is well know, it is seldom done effectively
3. Try to use different text combinations and keywords in your links. e.g. London dentist, dentist London, W1 dentist.
4. Ensure the link will be a permanent/static html links. Links from forum signatures for example will only last a few months.
5. Create links in text format only, do not use any form of graphics that might hinder the search engine bots from following the link.
6. Do not create links in framed pages. Google and other search engines do not like them.
7. If someone says they will put a link on their website for you, make sure the links are not in JavaScript � check the source code of the site. This can sometimes be hard to spot. Search engines will ignore this type of link.
8. The websites you are putting your link on must be live. It must also be cached by Google (Another devious method to hide your link is for the webmaster to use cloaking...when Googlebot comes sniffing it will be shown a different page with no links on).
9. Check Links do not go through a redirect script � your link may be on a page, but when you click on it you are taken to another site entirely.
10. Try to avoid Flash sites � though Google is getting better at spidering them now.
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